IT'SUGAR Hawaii

From the Counter

Recent Google reviews

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  Sarah Life

  ★ 5 • 3 months ago

  Walking into IT’SUGAR at Ala Moana Center feels like stepping into a colorful candy wonderland that instantly captures your attention. The adorable and playful displays are so creatively arranged that even adults will find themselves drawn in with excitement. Bright colors, oversized sweets, and fun decorations make the entire store feel cheerful and inviting. Beyond the huge selection of candy and sweet treats, IT’SUGAR also offers a variety of cute merchandise, including plush toys, novelty gifts, and unique souvenirs. This makes it more than just a candy store—it’s also a fun place to browse for memorable presents or something special for yourself. The staff members are incredibly friendly and welcoming, greeting visitors with warm smiles that make the shopping experience even more enjoyable. Their positive energy adds to the store’s lively atmosphere, making you feel comfortable as you explore. Whether you are searching for delicious sweets, fun gifts, or simply want to enjoy the whimsical environment, IT’SUGAR at Ala Moana Center is a delightful stop. It’s a perfect place for families, tourists, and anyone who loves colorful, joyful shopping experiences. Even if you’re just browsing, this charming store is sure to leave you smiling.

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  S G

  ★ 5 • 2 months ago

  This candy store is worth a stop when visiting Hawaii. They have colorful, classic, oversized candy bars, apparel and accessories that make the store fun, however, it is really worth going to see the jelly belly sculptures. There are ocean creatures, sea scapes, surfing and beach scuptures. They even have an "erupting" candy volcano. Lots of bins to pick and choose candy you want and lots of prepackaged items. Fun stop for kids and adults alike.

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  Joyce W

  ★ 4 • 4 months ago

  IT'SUGAR is a leading specialty candy retailer founded in 2006 by Jeff Rubin, known for "sugar innovations," lighthearted rebellion, and massive, themed candy selections. Operating over 100 locations, it offers an immersive "retailtainment" experience featuring pop-culture merchandise, giant candy items, and, notably, the world's first 3-story candy department store at American Dream in New Jersey. Yaaaas, we love us an IT'SUGAR! I've been to the one in Las Vegas and in Glendale (Arizona) and now I can add Honolulu to the list. I'll be honest and say I had no interest coming in at first but I saw they had a Sour Patch Kid sign outside and I walked in under the pretense that they were having a themed section for one of my favorite candies. They did not. Womp womp. Nonetheless, it was fun looking at all their fun offerings.

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  Andrey Birchall

  ★ 5 • 9 months ago

  Very colorful and fun store with so many sweets and creative displays everywhere. The whole place feels bright and full of good energy. Kids loved it and couldn’t stop smiling. Everything looks fresh and organized. Definitely a must-visit spot for candy lovers of all ages.